Curated Palette from Ancora | Color Plate
Color Plate

Color Palette

Ancora — Brand Identity

EEEEEC
Copy As
HEX #EEEEEC
RGB rgb(238,238,236)
HSL
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CMYK
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SVG PNG
AFAFAB
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HEX #AFAFAB
RGB rgb(175,175,171)
HSL
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CMYK
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SVG PNG
DEDFDC
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HEX #DEDFDC
RGB rgb(222,223,220)
HSL
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CMYK
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SVG PNG
BEBEBC
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HEX #BEBEBC
RGB rgb(190,190,188)
HSL
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CMYK
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SVG PNG
979696
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HEX #979696
RGB rgb(151,150,150)
HSL
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CMYK
Notice: Undefined index: CMYK in /home/hues/domains/color-plate.com/public_html/index.php on line 6321
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SVG PNG
606061
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HEX #606061
RGB rgb(96,96,97)
HSL
Notice: Undefined index: HSL in /home/hues/domains/color-plate.com/public_html/index.php on line 6316
CMYK
Notice: Undefined index: CMYK in /home/hues/domains/color-plate.com/public_html/index.php on line 6321
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SVG PNG
202021
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HEX #202021
RGB rgb(32,32,33)
HSL
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CMYK
Notice: Undefined index: CMYK in /home/hues/domains/color-plate.com/public_html/index.php on line 6321
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SVG PNG
737374
Copy As
HEX #737374
RGB rgb(115,115,116)
HSL
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CMYK
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SVG PNG
#EEEEEC
#AFAFAB
#DEDFDC
#BEBEBC
#979696
#606061
#202021
#737374
Ancora

This palette was extracted from

Ancora

Award-Winning Brand Identity

About the Design

This design features White Smoke, Dark Gray, Gainsboro, Silver, Dim Gray, and Black.

About the Award-Winning Brand Identity Design: Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

This palette has a calming feel, evoking tranquility and clarity.

View at A' Design Award

Ancora, the source of these colors, was designed by Keiichiro Yanagi.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#EEEEEC
White Smoke
37.6% White
Web Formats
HEX #EEEEEC
RGB 238,238,236
HSL hsl(60, 6%, 93%)
HWB hwb(60, 93%, 7%)
Print & Design
CMYK cmyk(0%, 0%, 1%, 7%)
HSV hsv(60, 1%, 93%)
Perceptual (Color Science)
LAB lab(94.05, -0.35, 0.97)
LCH lch(94.05, 1.03, 110.1°)
XYZ xyz(80.97, 85.38, 91.56)
OKLab oklab(0.9486, -0.0008, 0.0026)
Accessibility (WCAG 2.1)
Aa
On White
1.16:1
Fail
Aa
On Black
18.08:1
AAA Pass
Aa
White on Color
1.16:1
Fail
Aa
Black on Color
18.08:1
AAA Pass
85.4%
Relative Luminance
0.8538
Very Light

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#ECECEE
Complementary
of White Smoke
#EDEEEC
Analogous
of White Smoke
#EEEDEC
Analogous
of White Smoke
#F3F3F1
Lighter Tint
of White Smoke
#F3F3F1
Lighter Tint
of White Smoke
#F3F3F1
Lighter Tint
of White Smoke
#CACAC4
Darker Shade
of White Smoke
#A6A69B
Darker Shade
of White Smoke
#828273
Darker Shade
of White Smoke
White Smoke
Named Color
Discover the Hue
#AFAFAB
Dark Gray
19.5% Gray
Web Formats
HEX #AFAFAB
RGB 175,175,171
HSL hsl(60, 2%, 68%)
HWB hwb(60, 67%, 31%)
Print & Design
CMYK cmyk(0%, 0%, 2%, 31%)
HSV hsv(60, 2%, 69%)
Perceptual (Color Science)
LAB lab(71.36, -0.74, 2.05)
LCH lch(71.36, 2.18, 110°)
XYZ xyz(40.36, 42.71, 44.64)
OKLab oklab(0.7528, -0.0016, 0.0054)
Accessibility (WCAG 2.1)
Aa
On White
2.20:1
Fail
Aa
On Black
9.54:1
AAA Pass
Aa
White on Color
2.20:1
Fail
Aa
Black on Color
9.54:1
AAA Pass
42.7%
Relative Luminance
0.4271
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#ACACAF
Complementary
of Dark Gray
#ADAFAC
Analogous
of Dark Gray
#AFADAC
Analogous
of Dark Gray
#D5D5D3
Lighter Tint
of Dark Gray
#F3F3F2
Lighter Tint
of Dark Gray
#F3F3F2
Lighter Tint
of Dark Gray
#8A8A85
Darker Shade
of Dark Gray
#63635F
Darker Shade
of Dark Gray
#3C3C39
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#DEDFDC
Gainsboro
13.4% Gray
Web Formats
HEX #DEDFDC
RGB 222,223,220
HSL hsl(80, 4%, 87%)
HWB hwb(80, 86%, 13%)
Print & Design
CMYK cmyk(0%, 0%, 1%, 13%)
HSV hsv(80, 1%, 87%)
Perceptual (Color Science)
LAB lab(88.67, -0.87, 1.35)
LCH lch(88.67, 1.61, 123°)
XYZ xyz(69.43, 73.47, 78.22)
OKLab oklab(0.902, -0.0022, 0.0036)
Accessibility (WCAG 2.1)
Aa
On White
1.34:1
Fail
Aa
On Black
15.69:1
AAA Pass
Aa
White on Color
1.34:1
Fail
Aa
Black on Color
15.69:1
AAA Pass
73.5%
Relative Luminance
0.7347
Light

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#DDDDDF
Complementary
of Gainsboro
#DDDFDD
Analogous
of Gainsboro
#DFDFDD
Analogous
of Gainsboro
#F2F3F2
Lighter Tint
of Gainsboro
#F2F3F2
Lighter Tint
of Gainsboro
#F2F3F2
Lighter Tint
of Gainsboro
#B9BAB5
Darker Shade
of Gainsboro
#93968D
Darker Shade
of Gainsboro
#6D6F67
Darker Shade
of Gainsboro
Gainsboro
Named Color
Discover the Hue
#BEBEBC
Silver
10.4% Gray
Web Formats
HEX #BEBEBC
RGB 190,190,188
HSL hsl(60, 2%, 74%)
HWB hwb(60, 74%, 25%)
Print & Design
CMYK cmyk(0%, 0%, 1%, 25%)
HSV hsv(60, 1%, 75%)
Perceptual (Color Science)
LAB lab(76.92, -0.37, 1.01)
LCH lch(76.92, 1.07, 110.1°)
XYZ xyz(48.72, 51.4, 54.92)
OKLab oklab(0.8009, -0.0008, 0.0027)
Accessibility (WCAG 2.1)
Aa
On White
1.86:1
Fail
Aa
On Black
11.28:1
AAA Pass
Aa
White on Color
1.86:1
Fail
Aa
Black on Color
11.28:1
AAA Pass
51.4%
Relative Luminance
0.5140
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#BBBBBE
Complementary
of Silver
#BDBEBB
Analogous
of Silver
#BEBDBB
Analogous
of Silver
#E4E4E2
Lighter Tint
of Silver
#F3F3F2
Lighter Tint
of Silver
#F3F3F2
Lighter Tint
of Silver
#999994
Darker Shade
of Silver
#72726E
Darker Shade
of Silver
#4B4B48
Darker Shade
of Silver
Silver
Named Color
Discover the Hue
#979696
Dark Gray
5.6% Gray
Web Formats
HEX #979696
RGB 151,150,150
HSL hsl(0, 0%, 59%)
HWB hwb(0, 59%, 41%)
Print & Design
CMYK cmyk(0%, 1%, 1%, 41%)
HSV hsv(0, 1%, 59%)
Perceptual (Color Science)
LAB lab(62.16, 0.36, 0.13)
LCH lch(62.16, 0.39, 19.4°)
XYZ xyz(29.17, 30.59, 33.22)
OKLab oklab(0.674, 0.0011, 0.0003)
Accessibility (WCAG 2.1)
Aa
On White
2.95:1
Fail
Aa
On Black
7.12:1
AAA Pass
Aa
White on Color
2.95:1
Fail
Aa
Black on Color
7.12:1
AAA Pass
30.6%
Relative Luminance
0.3059
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#969696
Complementary
of Dark Gray
#969696
Analogous
of Dark Gray
#969696
Analogous
of Dark Gray
#BDBDBD
Lighter Tint
of Dark Gray
#E3E3E3
Lighter Tint
of Dark Gray
#F2F2F2
Lighter Tint
of Dark Gray
#707070
Darker Shade
of Dark Gray
#4A4A4A
Darker Shade
of Dark Gray
#242424
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#606061
Dim Gray
5.5% Gray
Web Formats
HEX #606061
RGB 96,96,97
HSL hsl(240, 1%, 38%)
HWB hwb(240, 38%, 62%)
Print & Design
CMYK cmyk(1%, 1%, 0%, 62%)
HSV hsv(240, 1%, 38%)
Perceptual (Color Science)
LAB lab(40.76, 0.21, -0.57)
LCH lch(40.76, 0.61, 290.3°)
XYZ xyz(11.16, 11.72, 12.98)
OKLab oklab(0.4894, 0.0004, -0.0015)
Accessibility (WCAG 2.1)
Aa
On White
6.28:1
AA Pass
Aa
On Black
3.34:1
Large Only
Aa
White on Color
6.28:1
AA Pass
Aa
Black on Color
3.34:1
Large Only
11.7%
Relative Luminance
0.1172
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#626260
Complementary
of Dim Gray
#616062
Analogous
of Dim Gray
#606162
Analogous
of Dim Gray
#868688
Lighter Tint
of Dim Gray
#ADADAE
Lighter Tint
of Dim Gray
#D3D3D4
Lighter Tint
of Dim Gray
#3A3A3B
Darker Shade
of Dim Gray
#141415
Darker Shade
of Dim Gray
#0D0D0D
Darker Shade
of Dim Gray
Dim Gray
Named Color
Discover the Hue
#202021
Black
4.1% Black
Web Formats
HEX #202021
RGB 32,32,33
HSL hsl(240, 2%, 13%)
HWB hwb(240, 13%, 87%)
Print & Design
CMYK cmyk(3%, 3%, 0%, 87%)
HSV hsv(240, 3%, 13%)
Perceptual (Color Science)
LAB lab(12.29, 0.25, -0.68)
LCH lch(12.29, 0.72, 290.4°)
XYZ xyz(1.39, 1.45, 1.65)
OKLab oklab(0.2439, 0.0005, -0.0018)
Accessibility (WCAG 2.1)
Aa
On White
16.28:1
AAA Pass
Aa
On Black
1.29:1
Fail
Aa
White on Color
16.28:1
AAA Pass
Aa
Black on Color
1.29:1
Fail
1.5%
Relative Luminance
0.0145
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#222220
Complementary
of Black
#212022
Analogous
of Black
#202122
Analogous
of Black
#464649
Lighter Tint
of Black
#6B6B70
Lighter Tint
of Black
#929296
Lighter Tint
of Black
#0C0C0D
Darker Shade
of Black
#0C0C0D
Darker Shade
of Black
#0C0C0D
Darker Shade
of Black
Black
Named Color
Discover the Hue
#737374
Dim Gray
3.9% Gray
Web Formats
HEX #737374
RGB 115,115,116
HSL hsl(240, 0%, 45%)
HWB hwb(240, 45%, 55%)
Print & Design
CMYK cmyk(1%, 1%, 0%, 55%)
HSV hsv(240, 1%, 45%)
Perceptual (Color Science)
LAB lab(48.47, 0.2, -0.55)
LCH lch(48.47, 0.59, 290.3°)
XYZ xyz(16.35, 17.17, 18.97)
OKLab oklab(0.5559, 0.0004, -0.0015)
Accessibility (WCAG 2.1)
Aa
On White
4.74:1
AA Pass
Aa
On Black
4.43:1
Large Only
Aa
White on Color
4.74:1
AA Pass
Aa
Black on Color
4.43:1
Large Only
17.2%
Relative Luminance
0.1717
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#737373
Complementary
of Dim Gray
#737373
Analogous
of Dim Gray
#737373
Analogous
of Dim Gray
#999999
Lighter Tint
of Dim Gray
#BFBFBF
Lighter Tint
of Dim Gray
#E6E6E6
Lighter Tint
of Dim Gray
#4D4D4D
Darker Shade
of Dim Gray
#262626
Darker Shade
of Dim Gray
#0D0D0D
Darker Shade
of Dim Gray
Dim Gray
Named Color
Discover the Hue

These hues were detected in Keiichiro Yanagi's acclaimed work "Ancora".

About Keiichiro Yanagi

Keiichiro Yanagi

Keiichiro Yanagi is an award-winning agency honored by the A' Design Award. Their portfolio reflects expertise in design innovation.

Harajuku DESIGN Inc. is a branding company based in Harajuku, Tokyo. We view branding as a way to increase the value of the company or product and create an unwavering bond with our customers that goes beyond business. While creating new visions and identifying the challenges facing companies, we intergrate all fields of PR, ad-tech and creative throughout our work with a neutral perspective, in order to link vision and communication properly, which is the key to a successful branding. Based on this vision, we provide a full range of services from brand consulting to marketing strategy planning, creative direction, and production. In addition to CI/VI development, graphic design, package design, video production, web production and storefront design, we also provide total direction from the planning and development of the product or service itself to the promotion and PR, which are essential for the brand penetration and establishment.

Discover more color palettes from Keiichiro Yanagi's award-winning work.

Explore Keiichiro Yanagi's Palettes View Keiichiro Yanagi's Profile
Platinum A' Graphics, Illustration and Visual Communication Design Award 2023

About the Award

Platinum A' Graphics, Illustration and Visual Communication Design Award 2023

Ancora was honored with the Platinum A' Graphics, Illustration and Visual Communication Design Award in 2023. The A' Design Award is a globally recognized design award program that acknowledges exceptional design innovation. Winners are selected through thorough review by a distinguished panel comprising academics, professionals and press members. The Platinum status represents notable design quality as judged by the review committee.

A' Graphics, Illustration and Visual Communication Design Award

Celebrate the artistry and ingenuity in visual storytelling through the Graphics, Illustration and Visual Communication Design Award. The award category highlights exceptional creativity, effective communication, and the transformative power of illustrative and graphic design.

Recognizes: Logos, Posters, Infographics, Brochures, Packaging Designs, Business Cards, Book Covers, Billboards and More.
Learn More About A' Graphics, Illustration and Visual Communication Design Award View at A' Design Award

More Palettes from Ancora

Each image reveals a unique color story. Click to explore.

Ancora - View 2
EBEEF0
2D2E34
A8ADAD
1B1816
C3C6C5
DCDBCE
AD966E
7F6C55
Ancora • View 2
Ancora - View 3
E2DDDE
1B1B2E
0E0C18
05285B
CBC9CF
112045
013877
EBC8C7
Ancora • View 3
Ancora - View 4
EEEEEE
B5B5B4
959493
7E7D7D
DFDFDE
A5A5A3
C5C3C0
727170
Ancora • View 4
Ancora - View 5
F4F4F4
1F365E
05A4BE
DBD3C6
274C01
014B50
C9CC04
42BDD3
Ancora • View 5

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Culture to Technology Identity
D0D7DC
46769E
BDC2C8
2F608C
676E73
8EB5D1
79A4C2
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1,204,248 ID#172335
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BBA7AC
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171718
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404043
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502,539 ID#134335
Better Bodies Hi
111113
292829
F6F7FE
3F3D40
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878688
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2,559,959 ID#133445
What Next
D7D5D6
929090
C4C1C2
131315
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706E70
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63,775 ID#164675
Fun Community Project
4382BE
151518
050506
C2BEB3
ADA99F
CD664E
548DC3
3E5C96
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69,780 ID#164645
Chinese Zodiac
A90509
D8B15A
AB2519
E4C679
B34F2B
BB3B3E
C35255
BD6939
Chinese Zodiac
40,634 ID#163225
Bellamy Sans
F9F9F9
E6E6E6
D1CDCC
ABA8A5
979592
C0BBBC
434343
7D7A79
Bellamy Sans
70,772 ID#167745
Birch
AEB2BB
CDD1D8
E9EBEE
BFC3CB
9B9EA6
848891
5E616B
494C54
Birch
1,281,359 ID#163625
Wen Shan Hai
1F1610
3A291C
503A28
0C0705
6D573C
1F2A24
6F3F2E
594B37
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798,847 ID#164834
Tickless Mini
634D40
483932
342822
7B6457
8F7769
D2C8BD
A48D7D
C4B5A7
Tickless Mini
1,085,282 ID#167364
Cali
5A9ABD
EDEEEE
0F5548
99C5DA
51A9D2
68A9CB
119186
C6C7D2
Cali
699,672 ID#167935